Visualizing food design in a museum

CLIENT
MART

SERVICE
Environment

YEAR
2013

CLIENT
MART

SERVICE
Environment

YEAR
2013

CLIENT
MART

SERVICE
Environment

YEAR
2013

Context
During the Food Design exhibition, MART (Museum of Modern and Contemporary Art of Trento and Rovereto) asked us to help them tell the stories of the objects exposed, beautiful but not always self-explanatory.

Process
We approached the work as a big improvisational piece, letting ourselves be inspired by the exhibition and the objects’ stories – a flow of references and information.

Solution
84 meters of drawings realized in 48 hours on a big black surface with water-based white markers, an artistic gesture which was perfectly in harmony with the location.

Information