Update the communication of a plant-based restaurant

Context
Botanica Lab Cucina is a plant-based restaurant located right at the heart of Bologna, Italy, a couple of minutes from its main square. Shortly after the opening, its little brother Botanica Lab Café appeared nearby. Throughout 2019 we took care of the whole project’s communication.

Process
We studied all the existing communication materials, from the menus to the main courses’ photos, and talked at length with the owner to define together the positioning of the two places within the rich culinary landscape of the city.

Solution
During the year we organized a professional shooting for the main dishes, restyled all the menus (lunch, dinner, cafeteria, wines’ list) and business cards, designed a new website, newsletters to promote cooking classes as well as the communication inside the café itself.