Technology Forum PICO™

Context
The Technology Forum is the annual appointment of The European House – Ambrosetti with the leaders of innovation and technology, among the most important events in Italy.

Process
The challenge was to create an immersive experience between the public and PICO™, integrating media and content. The interactive wall came to life due to proximity sensors able to automatically detect people’s presence, activating animations and emphasizing the links between contents.

Solution
We designed PICO™ as a single wall with a series of illustrations dedicated to the thematic areas of the event. A couple of digital screens allowed to: browse the profiles of the speakers; access, with a custom band for each participant, to a system that took a picture of the person and, after confirmation, posted it on Twitter with the hashtag of the event; read the digital version of the Technology Report.