Supporting an online petition

Context
Compassion in World Farming (CIWF) is a nonprofit association, working to protect animals’ health in farming. The Italian branch contacted us to create a video, to be shared online, raising awareness on an online petition limiting antibiotics’ consumption in farming.

Process
We read the petition and talked to the spokesperson of the association, who explained us the context and the necessary information to start working on the video.

Solution
A bright-colored animation that plays with geometrical shapes combined with handwritten texts. A short and impactful product, that keeps the audience’s attention high.