A tool to raise awareness on IPF

Context
Idiopathic pulmonary fibrosis (IPF) is a rare, underdiagnosed, progressive and debilitating disease. We collaborated with Reverb and Boehringer Ingelheim to raise awareness on the topic with a video for their project Voci sott’acqua (Underwater voices).

Process
After an in-depth research on the symptoms of the disease, we designed an imaginary underwater world, which allowed us to add a touch of lightness to a delicate subject, making it more accessible and comprehensible.

Solution
A moving animation where the soundtrack, created by Lo Studio Spaziale, accompanies and guides the flow of the bright-colored illustrations.