Report: Dalla fonte, oltre la tavola

Context
Thanks to the commitment of Sanpellegrino’s CSV Operational Group, we guided a workshop and worked on a paper and digital report. The goal was to tell the Group’s data and goals and its commitment to take care of a resource as important as water is, “from the spring to the table”, in the interest of the environment, families and communities.

Process
With the goal to tell Sanpellegrino’s story, we designed a report based on strong shapes, clean lines and flat colors: a vectorial illustrative style with bold photos to describe the different brands. A visual and illustrated journey with many infographics, images and animations for a printed and digital version.

Solution
The report was printed and published online on the Group’s corporate website. The digital version was enriched with multimedia contents: videos, supplementary photos on some projects, animated infographics and data.