Promotional materials for incoming students

Context
Business School Lausanne is based on values such as business consciousness: its purpose is to create a new generation of managers able to combine business and environmental sustainability. They asked us to help them develop a communication plan to reach and engage new students, in a fresh and unconventional way.

Process
We studied the school values and key messages and interviewed both students and the management’s team. We visualized all the content we gathered around real pictures of students telling their story and why the school made a difference for them.

Solution
We created a coordinated communication across a series of promotional materials such as water bottles and tote bags, as well as many posters and communication tools to be printed and shared on social media.