Values in Progress Stand

Context
Eni needed to create a stand that would raise curiosity and interest, finding new ways to interact with the public. The main theme was the company’s set of values, through which Eni wanted to narrate its services.

Process
We have worked together to identify the tools suitable for the storytelling on various levels: different ways to explore the same topics to entertain and inform the public by creating curiosity. We analyzed Eni’s values to understand how to display and explain them in a coordinated and diffused way.

Solution
Different products coordinated with each other. A series of animations that told Eni’s stories in different parts of the world and with various actors involved, displayed in a dedicated place and visible on a large central screen. A set of illustrations, one for each value, reproduced as postcards and advertisements. A space for live illustration where we represented users’ stories on a glass surface, around pre-drawn figures. Finally, we interviewed the audience and visualized each person’s answers on a photo taken on an iPad, thus creating images for a social media campaign.