Dressing new academic spaces

Context
ALMALABOR is the new space of University of Bologna, open to collaboration and contamination, with the goal of developing new entrepreneurial ideas. It is equipped with a maker space to prototype business ideas and a training and co-working area. In the maker space it’s possible to create and test prototypes of innovative products, while in the co-working area there are many workstations and conference rooms. The project also involves training courses, moments dedicated to topics’ awareness and specific mentoring sessions.

Process
ALMALABOR asked us to set up the space, communicating its essence and, at the same time, help people find their way inside the building with a clear signage system. We studied the location with the client, assessing its needs, objectives and necessary set up techniques. To facilitate contents’ communication we created a narrative journey across different rooms, connecting them yet clarifying their different functions.

Solution
Thanks to visual storytelling we developed a journey that illustrates ALMALABOR’s five pillars and connects the two main areas, co-working and maker space. A series of quotations follow the narration and embellish the rooms, doors become the perfect place for quick tips, hallways are full of guiding lines and walls are enriched by info points.