Describing a product’s evolution

Context
Alinox is a leading company in the sector of industrial ventilation for professional kitchens and participates periodically in trade fairs. Their need was to be able to stand out from competitors in large-scale events such as international fairs, but also to create an environment that attracts potential customers, clearly explaining their business.

Process
We studied the brand’s story and visualized it starting from the idea of a primitive man with a simple handmade fire, to today’s technologically advanced kitchens. We also managed to display a glimpse of the real products here and there, in order to make the whole product more tangible and real.

Solution
We decorated Alinox’ stand throughout the whole exhibition day, combining drawings telling stories related to the company’s business with more didactic areas where real products, fixed to the wall, were enriched with information and useful data. The artistic performance attracted the audience, curious to find out more, and clearly explained what Alinox does, leading to further commercial contacts.