Coordinated videos on TV offer

Context
How to explain Sky’s ever-changing services and features? The Italian company asked us to design an intuitive and engaging tool for its online welcome page, to visualize in an immediate way its offering.

Process
We came up with a linear and simple storytelling, taking full advantage of graphic facilitation’s potential when applied to videos. Clean illustrations with few colors interact with tridimensional objects, such as Sky’s remote control. The modular structure of the story guides the viewer in the narration of the brand’s various updates and possibilities.

Solution
A series of modular videos, telling the story of a day in the life of a family. Each family member allowed us to explore a different segment of Sky’s offering creating an organic solution, funny and informative.