Communication campaign for the theatre

Context
ERT Emilia Romagna Theatre entrusted us the communication campaign for the 2017-2018 season, with the objective of communicating its strength as a national theatrical institution with a local, open, and welcoming presence: a crossroad of experience and relationships with the community.

Process
Our concept imagined the elimination of the real and symbolic walls that “enclose” the theatre. We illustrated a lively underbrush of figures swarming between the contemporary and the ancient, the bright and the cryptic, the ironic and the busy. A complex and composite fresco of a theatre that inhabits the city, injecting scenes of life and joy into the turbulence of everyday life: a theatre of life.

Solution
A year of corporate communication for all ERT theatres: from billboards to programs, to monthly bookmarks and performance posters.