A new storytelling for workplace safety

Context
Coesia Group gathers many international companies in the field of packaging and industrial solutions. We took a long journey with their HSE department and the training company Informa, to rethink a series of mandatory videos for collaborators.

Process
After having reworked and synthesized the key HSE policies, we then designed each video with in mind the target of (almost) never repeating ourselves: a stylistic exercise that makes fruition more interesting and, at the same time, allowed us to experiment with new techniques and ways of working.

Solution
14 videos very different among themselves, combining shooting, animations, 3D objects, paper handmade objects and… pets. A heterogeneous project, coherent in its premises: simple, clear and exhaustive narrative.