A necessary path

Context
The Global Maritime Forum is the annual meeting bringing together stakeholders from all over the world and operating in the maritime sector. The Forum aims at evaluating sustainable alternatives to the current practices of the industry in order to identify gaps, come up with solutions and take actions.

Process
We started from the existing website and logo to identify the proper tone to develop the right communication and make it dynamic, surprising and, at the same time, simple and memorable. We looked for visual insights within the maritime language, combining simple illustrations and a dedicated font which we created with a brush to recall the ocean and the spirit of possibilities.

Solution
We designed all the communication tools needed for the Forum, combining their image into different materials, such as the event environment and a video summary. From the invite to the summary report, every single detail has been designed as part of the same range of products, all connected from the content and style point of view.