Comune di Reggio Emilia

A communication campaign born from a moment of dialogue and facilitation

We designed a communication campaign aimed at raising awareness about the presence of new support centers for men who have committed abuse. It was a delicate challenge, which we approached by starting with a shared facilitation session — a workshop involving key local organizations working to end male violence against women.

This dialogue brought forth a shared vision focused on the cultural roots of violence, laying the groundwork for a narrative shift capable of truly reaching those involved.

Based on these insights, we developed a multi-subject campaign centered around everyday behaviors — often downplayed — that already reflect subtle, systemic forms of violence.

The tone is simple and direct, paired with a minimalist visual style that encourages both personal and collective reflection.