Launching a fundraising platform

Context
Comunità Papa Giovanni XXIII contacted us to help them with the promotion of “Dai Ci Stai?” (roughly translates to: “Are you in?”), an online fundraising platform born to support the Community itself, which has been helping those in need for more than 50 years.

Process
After a meeting with the team who worked and designed the platform, and after having understood its functioning, we came up with a visual metaphor that could help us spread the message.

Solution
A short video animation to be used mainly on social media and online platforms, with key words guiding the narration and a soundtrack. People helping with fundraising became, in our illustrations, skillful gardeners who are committed to take care of a thriving vegetation.