A festival’s portraits

Context
Since 2013 we have been collaborating with Internazionale on the occasion of their festival in Ferrara, supporting the communication of the workshops, meetings and promotional initiatives. During the 2017 edition we developed visual contents to be used on the festival’s social media, with the aim to capture the audience feelings and perceptions of the three-day event.

Process
We captured the participants’ first impressions doing what we do best, which is translating words into images. To do so, we interviewed people in the streets of Ferrara, while they were exiting a conference or queuing to see a documentary.

Solution
A digital album where the participants’ photos have been enriched with our visualizations, starting from the answers collected on the question “What did you discover at the festival?”. We therefore illustrated key themes, questions and inputs.