Presenting a long-term strategy

Context
HELVETAS Swiss Intercooperation is a civil society organization that promotes international development and strives to bring real and sustainable change based on human rights.

Process
We helped the NGO with innovative ways to present and visualize their new organizational strategy entitled “Empowering people and transforming lives” for the years 2018 to 2020.

Solution
We realized an easily understandable video by using a limited color palette, simple and iconic shapes and short, straightforward sentences. Thanks to a metaphorical approach we represented the concepts and facilitated the comprehension of complex and abstract topics. The animation played its role by showing and connecting transitions between the different topics while making the storytelling organic and coherent with its key themes.