Rivestiti, a Terra Equa festival

Context
Rivestiti is the festival of ethical fashion and sustainable economies, for thirteen years has been promoting environmentally friendly lifestyles and production chains. Every year, the festival hosts artisans, fashion shows, talks, exhibitions, and music for two days in the heart of Bologna, in the beautiful location of Palazzo Re Enzo. In 2023, the festival team felt the need to renew its logo and brand identity to make it more identifiable and current.

Process
We carefully examined festival’s history, its values and the proposed activities to create effective communication that reflects the philosophy of Rivestiti and allows the festival to stand out.
By analyzing previous editions, we noticed a discontinuity in communication that created confusion about the festival’s identity and worked on a solid but adaptable identity to different editions.

Solution
We started with the logo, giving it a more playful and vibrant look, and then we chose a color palette and designed icons that represent the festival, creating a cheerful and colorful visual identity, just like the stands that populate Rivestiti. This identity allows flexibility in colors and icons so it can be adapted each year with small variations, while still maintaining constant recognizability thanks to the arrangement of texts and the grid layout.